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Research papers

A simple record or a whole new ball game?

We are all using more film/video in research. The backlash against long PowerPoint presentations means the increasing use of video clips to bring the findings to life, and the standalone five-minute video to accompany the debrief. But is there an...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Dominic Scott-Malden, Peter Totman
Company: Jigsaw Research
November 8, 2012
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Citation

Scott-Malden and Totman (2012a, November 08). A simple record or a whole new ball game?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-simple-record-or-a-whole-new-ball-game-


Research papers

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Laura Fry, Kath Harding
Company: GfK
November 8, 2012
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Citation

Fry and Harding (2012a, November 08). The future looks creative. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-future-looks-creative


Research papers

2020

Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. These scenarios allow the decision makers to build their product...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Annette Boehmer
November 8, 2012
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Citation

Boehmer, A. (2012a, November 08). 2020. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/2020


Videos

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
June 15, 2012
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Citation

Simakova and Kavounis (2012a, June 15). Emerging middle class in Russia. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/emerging-middle-class-in-russia


Videos

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Simon Patterson, Alexander Erofeev
Company: QRi Consulting Ltd.
June 15, 2012
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Citation

Patterson and Erofeev (2012a, June 15). From terabytes to archetypes. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes-7829


Magazines

Research World (November/December 2011)

In this issue we look at how the qualitative methodology adds to the researcher's toolkit in new and exciting ways.

Catalogue: Research World 2011
Author: ESOMAR B.V.
December 15, 2011
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Citation

B.V., E. (2011a, December 15). Research World (November/December 2011). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2011-


Research papers

Bridging the gap

A new insight framework based on four distinctive but overlapping types of insight: 'discovery' insights, 'predictive' insights, 'explanatory' insights and 'transformational' insights is explored in this presentation. Qual and quant techniques can...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: David G. Bakken
November 13, 2011
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Citation

Bakken, D. G. (2011a, November 13). Bridging the gap. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/bridging-the-gap


Research papers

Connecting dots

This paper shares a business case showing how qualitative research, when properly interpreted, led to successful business results by finding the proper positioning for a newly launched brand in Sudan, a country with very challenging market dynamics....

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Diaa Rashwan
November 13, 2011
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Citation

Rashwan, D. (2011a, November 13). Connecting dots. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/connecting-dots


Research papers

(Re)searching

This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010
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Citation

Fry and Tomlins (2010a, November 18). (Re)searching. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/-re-searching